Diversity & Inclusion at Knitter’s Pride

Over the last few months, there has been a serious conversation in the knitting community surrounding diversity and inclusion; to be clear, Knitter’s Pride welcomes every maker, regardless of age, ability, gender identity, national origin, race/color, religion, sexual orientation or size. We value our diverse community of crafters and seek to provide an environment safe for everyone.

With that in mind, we would like to share with you the mission of our brand and the actions we are already taking to put our words into practice.

Our Workforce
More than 900 people work together to create our products; each needle passes through more than 40 pairs of hands before it reaches your knitting basket. Our workforce comes from diverse backgrounds, but they all have one common goal: to excel at whatever they do. To help them get to work safely we provide them with transportation - buses to carry the women safely to work, and bicycles for the men to ride.

Employment for Women
As a matter of policy, we have reserved most of our job openings for women who approach us for employment. At present, 350 members (almost 40%) of our workforce are women. For many of these women, this is their very first job. The money they earn helps them run their households but more importantly, it helps them ensure that their kids get the best education and health care.

While some of the women that join us may be apprehensive at first, it is not long before they are confidently working on the machines, attaching the cable to the needle tips, and packing and checking the needle tips in the most rigorous way to ensure that the best possible product reaches our customer.

Education for our Children
Part of every purchase you make from Knitter's Pride is used to manage and operate a school for underprivileged children who do not have access to formal education. Apna School (which means ‘Our School’) provides education to more than 900 kids, most of whom cannot afford to spend even one US Dollar every month on their studies. Knitter’s Pride runs this school with the help of village elders as a community project and ensures that no child within a cluster of 4 – 6 adjoining villages goes uneducated. Over the last 30 years, the extreme poverty rate in India has fallen more than 30% and the World Bank strongly believes that education is key to poverty reduction.

Oxfam recently reported that 78% of children who don't have access to primary education are girls. Studies show that when we educate girls, we help them reduce poverty rates and child marriage. Educated girls have higher engagement in personal, familial and community decision making.

Everyone at Knitter's Pride is extremely proud of our role in these global humanitarian efforts. Thank you to everyone who has ever purchased our products because YOU also have a role in that effort.

Charitable Work
Beyond our own community, there are so many wonderful charities which accept handmade items for donation. Over the years we have donated Bamboo needles & hooks to the Mother Bear Project, a non-profit dedicated to providing comfort and hope to children affected by HIV/AIDS in emerging nations.

Mother Bear Project believes that the simple act of providing comfort to a child in the form of a bear can have a very large outcome; they have been knitting together people of all generations, abilities, and faiths for nearly 12 years to provide bears to children unconditionally across Africa whose lives have been affected by HIV/AIDS.

About our Social Media Channels 
 It is important to us that all of our associates around the world reinforce our brand values for inclusion. Our US-based social media team will be undergoing diversity and inclusion training on how to effectively manage complex discussions in our media feeds.

Our position is to ensure that we continue to listen to the community about this important topic while also ensuring a respectful, safe place for all crafters.

Please understand that if we determine that our social media channels ever become a platform for intolerance or previously published content no longer aligns with our brand mission, we reserve the right to close commenting, block users or delete content.

We hope that you will continue to join us as we work to make the crafting community a more diverse, inclusive space for all crafters. After all, we believe- and we have demonstrated for over 30 years-that through knitting we can make the world a better place.

Shirish Jain on behalf of the entire Knitter’s Pride family


  1. What a joy to hear about your company efforts to make a better world.
    Proud to own and recommend your products!

  2. I'm so gratified to read this. You are setting a great example for others. Bravo!

  3. I knew the needles were made in India, but I did not know about the school. Great work on both fronts. Good to see companies working to make this a better world. All this and great needles too.

  4. Thank you for helping women and children.

  5. I had no idea that Knitter’s Pride was committed to helping people escape poverty. I love the products and now I love the company.

  6. Sending heart hugs to everyone in your employ. I am pleased and proud to own some of your products - more so now, knowing the quality of their source. Thank you.

  7. I'm glad I took a little time to read your post instead of ignoring it. You do such good work and I doubt many people are aware of all you do. You are "singing my song". Thank you and may continued success be yours. Bravo!!!

  8. Thank you for this blog post, I had no idea that this is who Knitters Pride is. I'm glad to have supported Knitters Pride in the past and will continue to do so! Kari N.

  9. it is nice to know a company whose products i love using is helping these communities with income and education. the work area looks bright and clean. i did factory work in my youth. it was a dark, dingy, dirty place where you rarely saw people smiling. and i must add, the clothing the women are wearing are so beautiful. just stunning.

  10. I love this. I care a great deal about diversity and justice. Thank you for all that you do. And by the way, I used to knit for the Mother Bear Project and I think you have just inspired me to get back to it!